Sticking To Aggressive Timelines To Help Revolutionize Indie Filmmaking Industry
Can we empower filmmakers to achieve blockbuster-level visual effects on a budget? We did just that and more by joining hands with the client’s team to deliver a solution to production on short deadlines.
We worked with a thriving media-tech startup from Hollywood on developing a transformative solution with exciting features such as automatic cut detection, video timeline optimization, canvas manipulation, and character animations, that helps filmmakers achieve blockbuster-level visual effects on a budget.
The Problem
Our client was facing a few bottlenecks and dev resource shortages, just when they were getting ready for a big beta release and marketing campaign launch.
Which is why we stepped in and provided technical experts to help in both frontend and backend from our well-established community, which usually delivers better results in a shorter period of time, compared to the traditional hiring methods.
01Dev Resource Shortage
02Pressure to Keep With Set Timeline and Dates
The Process
Our team seamlessly integrated with the client’s workforce, adopting a hybrid model that combined core team expertise with the strategic addition of our specialized resources.
The onboarding process involved an immersive learning experience, enabling our developers to swiftly contribute to the project’s success. In terms of frontend development, our team learned about 3D graphics techniques while working on a video editor in the browser.
The most difficult aspect of the backend was an orchestrator that orchestrates ML steps such as video processing, effects, and so on. In essence, our team learned a lot about architecture because the business’s requirements were quite demanding, with numerous flows. Our development team quickly adapted to client’s processes and preferred communication channels which significantly increased overall effectiveness and existing workflows.
The Outcome
Process / Time to MarketWe got involved just 4 weeks before the official launch date. In such a short period, we managed to bring the website vision and design to actual life and official production launch, to the delight of the client’s marketing team and end users.
Product / InnovationOn the backend side, we worked on incorporating ML steps into existing orchestrated flows to improve final results. We designed, integrated, and implemented 1 new service while also updating 3 existing ones to allow for the export of new file types, among other things.
Cost / EfficiencyWe managed to save 6-8 weeks on average for a single hire by finding the best talent and people who could be onboarded immediately within a few days.
People / TalentThe integration of our and client’s tech teams resulted in immediate synergy. Both our team and Wonder Dynamics’ developers shared their knowledge, which resulted in an expanded knowledge base for both companies as well as improved skills and experience for everyone involved.
This story demonstrated how a startup can optimize its development strategy and save money in a hybrid environment by joining forces with external developers via a trusted community with high standards, such as Netfork.
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