Sticky is an online platform for creators, advertisers and designers, helping them understand what their users see on a website. This cloud-based solution enables large-scale, demographic-specific studies using webcam eye tracking, ideal for measuring the visual impact of digital assets such as images and videos.
The platform is integrated with online survey engines and panel companies with global reach, enabling distributed data collection set up. The webcam technology makes it easy to set up panels across the globe and allows for testing of images and videos conducted at large scale with quick turnaround time.
Having built the entire frontend web application which measures the overall engagement, detailed eye movements, survey responses and emotions (written in VueJS), we moved onto the backend. Written in Python, it handles the processing of webcam footage and all viewed data. We also handle the DevOps side, using all large-scale AWS.